Frequently Asked Question
Digital marketing refers to all marketing efforts that use electronic devices and the internet to connect with customers. It encompasses various online channels including search engines, social media, email, websites, and mobile apps to promote products, services, or brands.
Digital marketing offers real-time data tracking, targeted audience reach, cost-effectiveness, and interactive engagement. Unlike traditional marketing (TV, radio, print), digital marketing allows for precise measurement of campaign performance and immediate adjustments based on data insights.
The primary types include Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), social media marketing, content marketing, email marketing, affiliate marketing, influencer marketing, and mobile marketing.
A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels. It includes target audience identification, channel selection, content planning, budget allocation, and performance metrics.
Budgets vary widely based on business size and goals. Small businesses might spend $1,000-$5,000 monthly, while larger companies can invest $10,000-$50,000+ per month. The key is allocating budget based on which channels deliver the best ROI for your specific business.